ABM Certification
Virtual
ITSMA Account-Based Marketing Certification
Go beyond the basics. Become an industry-recognized ABM leader.
Succeeding with account-based marketing (ABM) requires a distinctive mix of marketing expertise, leadership capability, and strong customer relationships. As the pioneers of ABM, we understand the core elements needed to drive B2B growth.
The industry’s most respected ABM Certification course gives experienced marketers the opportunity to learn from leading ABM practitioners, explore real-world case studies, and participate in group work. It provides the methodology and skills required to collaborate effectively with account teams and build and execute high-performing ABM strategies.
Learning objectives
- Understand the three core ABM approaches: One-to-One, One-to-Few, and One-to-Many
- Identify and prioritize accounts for ABM development
- Develop deeper insights into accounts and key stakeholders
- Design targeted, differentiated value propositions
- Craft compelling messaging and integrated sales–marketing campaigns
- Strengthen client loyalty and intimacy
- Build and sustain long-term executive relationships
- Measure impact across reputation, relationships, and revenue
- Apply an actionable ABM framework immediately
Learning journey
- On-demand engaging modules with knowledge checks
- Interactive workshop sessions (Virtual)
- Real World ABM Case Studies
- Group / one-to-one mentoring
- Final real-world plan submission and credentialing
Who is it for?
Our industry-leading ABM Certification is exclusively designed for experienced marketing protessionals who want to elevate their ABM to drive growth and innovation with priority accounts.
Total time investment: Up to 42 hours
ABM Fundamentals
Virtual
ITSMA Account-Based Marketing Fundamentals
Master the essentials. Build a strong foundation.
Are you and your team expanding your capabilities fast enough to drive market-beating growth in a landscape defined by rapid change and fierce competition?
Our ABM Fundamentals training provides a solid foundation in customer-centric ABM strategy, helping you elevate your approach to growth. This flexible e-learning course gives you the opportunity to learn through expert-led workshops, keynote discussions, and real-world case studies. It provides the methodology and skills needed to develop and implement ABM strategies and gain market-recognized accreditation.
Learning objectives
- Understand ABM methodology and its distinction from traditional B2B strategies
- Grasp enterprise buying dynamics and learn how to win and grow strategic accounts
- Foster collaboration across marketing, sales, and account teams
- Confidently select the right accounts for an ABM program
- Identify key drivers and priorities within target accounts
- Master stakeholder profiling and develop actionable buyer personas
- Craft compelling, customized value propositions
- Design and execute integrated sales and marketing campaigns
Learning journey
- 8 e-learning modules
- 360° pre- and post-assessment
- Group reflections with ABM experts
- Credentialing exam and expert-facilitated workshop
Total time investment: 11 hours