Our Next Program Kicks Off July 16 & 17, 2013 at Babson College, Wellesley, MA
(Our European Program Kicks Off September 18 & 19, 2013 in London)
Account Based Marketing℠ (ABM) is a structured approach to developing and implementing highly customized sales and marketing campaigns for single accounts, prospects, or partnerships. By treating each client as a market of one, ITSMA helps companies broaden and deepen their relationships with individuals at key accounts as well as increase awareness and demand for their services and solutions. This ultimately leads to more sales and greater revenue generation.
ITSMA has been working with companies to implement ABM strategies for more than a decade. We have developed a robust and flexible methodology, we have created industry best practices, and we have a solid track record of success.
We have developed a three-month comprehensive Account Based Marketing Certificate Program that we have been conducting for individual members.
I really enjoyed the program and will apply many of the learnings. I think your approach provides marketing with various “entry points” to begin having a more strategic conversation with the account teams —a recent program graduate
We are now offering a public version of the program to help you bring key account marketing into your organization more effectively. ITSMA’s ABM Certification Program kicks off with a two-day workshop and is followed by three months of mentoring and coaching on the actual implementation of the ABM methodology on one key account you and your sales management will select during the program.
ITSMA’s ABM Certification Program is designed for senior-level and experienced marketing professionals who are ready to bring their marketing to the next level. We will be evaluating applicants to ensure that all participants meet the minimum requirements.
This course will help you stay at the top of your game by offering new and innovative thinking about targeted marketing.
Specifically, the Program helps you learn how to:
During the Program, you will hear real-world case studies, actively participate in marketing scenarios, and have the opportunity to network with marketers who are facing the same challenges as you.
I will be able to immediately implement the tools and strategies that I learned from this program not just for account-based marketing but in developing other business programs and marketing campaigns. —a recent program graduate
To apply for the Program please complete this form.
The program will run from July – September 2013, with an in-person kickoff July 16 and 17, 2013 and graduation in September 2013.*
|July 16, 2013|
|12:15 pm||Lunch Break|
|5:00 pm||Day 1 Ends|
|6:00 pm||Working Dinner|
|July 17, 2013|
|3:00 pm||Workshop Concludes|
Location: Babson Executive Conference Center
Graduation: September 2013. Date and location TBD. Each participant will have about thirty minutes to present their plan and significant learnings.
*As an alternative to the three-month full certification program, ITSMA offers a three-session/three-week Webinar ABM Training program that provides an in-depth overview of the ITSMA ABM Methodology with practice exercises for each of the main activities involved in ABM. If you are interested in this Webinar program for you and others in your company, contact Jeff Sands at email@example.com.
In addition to the kickoff, the Certification Program includes:
|Dates:||The program will run from July – September 2013, with an in-person kickoff July 16 and 17, 2013.
Graduation date and location to be determined later.
|Program Pricing:||$5,000 for ITSMA members
$5,750 for Non-members
(preferred payment method is credit card)
|The Program fee includes continental breakfasts, lunches, a working dinner, refreshments, and course materials.|
|To register for the Program, please complete this inquiry form|
|Event Location:||Babson Executive Conference Center
One Woodland Hill Drive
Babson Park (Wellesley), MA 02457
|Accommodations:||Unless otherwise notified, a guest room has been reserved for you by ITSMA at the Center for the nights of July 15 and 16. Check in time is 4:00 p.m. and check out time is 12:30 p.m.|
|Room rates:||Rate per night to be charged to your credit card:
July 15: $240, includes dinner that evening;
July 16: $190
Breakfast is included both days.
|Transportation:||Participants can arrange pickup from Logan Airport via Wellesley Carriage at 508-653-5027.
Taxi/Limo service can be arranged at the Front Desk during your stay.
|Parking:||Complimentary Parking is available at the Center.|
|Expenses:||The Program fee includes continental breakfasts, lunches, refreshments, a working dinner, and course materials. Additional costs, phone costs, travel, and transportation are the responsibility of the participant.|
|Special Requests:||If there is anything we can do to make your participation in this program easier, please complete the appropriate space on the Registration Form or contact Carolyn Jefferson at firstname.lastname@example.org or +1-781-862-8500, Ext. 121.|
|International Travelers:||Effective January 20, 2010 inbound travelers to the United States from Visa Waiver Program countries may be denied boarding by the airlines if they don’t have ESTA authorization, and by March 2010, the old I-94 entry form is expected to be a thing of the past. Here’s what you need to know. U.S. Electronic System for Travel Authorization (ESTA) information: https://esta.us/.|
As an alternative to the three-month full certification program, ITSMA offers a three-session/three-week Webinar ABM Training program that provides an in-depth overview of the ITSMA ABM Methodology with practice exercises for each of the main activities involved in ABM. If you are interested in this Webinar program for you and others in your company, contact Jeff Sands at email@example.com.
Requests for cancellations and substitutions must be in writing and forwarded to ITSMA via email to firstname.lastname@example.org and will be assessed on a case-by-case basis.
ITSMA specializes in helping companies market and sell services and solutions. As part of our annual client program we work with the world's leading technology, communications, and professional services firms to generate new business, strengthen customer loyalty, and increase brand differentiation. Through research, consulting, training, and community we provide the insight companies need to improve marketing impact, sales performance, and business results. ITSMA is based in Lexington, Massachusetts, and has offices in the United States, the United Kingdom, India, and Japan. Learn more at www.itsma.com.
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